Right on Target

On Wednesday June 25th interim Target Corporation CEO John Mulligan posted a brief message on the company’s website, “This is a complicated issue, but it boils down to a simple belief: Bringing firearms to Target creates an environment that is at odds with the family-friendly shopping and work experience we strive to create.”

It was a cumulative brief response to the Open Texas Carry group. The group’s cause it to proudly carry open firearms, in order to gain acceptance for regular public exposure of firearms. The Dallas arm of the group had been frequenting Target stores and making waves by open exposure. Target now joins other major names such as Chipotle, Jack in the Box, and Starbucks as publicly requesting customers keep firearms out of their stores.

 

Target handled this issue well. They did not make an unnecessary hoopla over the matter. They posted on their website and social media pages and in an efficient timeframe. The issue would only swell with time. They looked at all the parties involved and took a stance that will anger a few, but ultimately will benefit far greater people. A casual shopper should never have any worries about the store he or she is shopping at.

Credit: http://online.wsj.com/articles/target-asks-customers-to-keep-guns-out-of-stores-1404311690

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